1/6/2023 0 Comments Adobe xd video loopMoreover, complex products that would need more explaining can also use video backgrounds. When a product or a service would benefit more from experiential marketing, video backgrounds work well in giving visitors front-row tickets in experiencing the brand’s message. Some brands benefit from experiential marketing – that is, immersing the consumer in a positive emotional experience that they can associate with the brand. Putting your best foot forward in those vital few seconds upon landing on your page helps in earning your visitor’s trust – a crucial element in motivating them to further engage. With videos, your website gives the impression of being technologically forward, seeing as the design is not available everywhere. Its first advantage then lies on its ability to attract more visitors and have them engage longer, thanks to its uniqueness. ![]() Advantages of Video Backgrounds Visually Appealing:Ī video background stands out among a crowd of static homepages. There are merits to both sides, and it’s a matter of considering which one would weigh more in terms of the value it would give to your website. The video background on Smith‘s homepage. That is, if and only if it is done properly. I, however, believe that using videos as a background adds a more dynamic, livelier dimension to its UX that would ultimately lead to longer engagement. It is reminiscent of the time when GIFs and flash flooded homepages – a trend that would only look over-the-top and tacky in today’s standards. ![]() On the other hand, naysayers say this technique sacrifices usability in the name of aesthetic appeal. On the one hand, it grabs the attention of online users who have very limited attention to begin with able to run in the background without being intrusive and gives site visitors more impetus to engage. Using videos as background – a design trend that emerged a couple of years ago – continues to be the subject of much debate among designers.
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